67% of your competitors are sh*t.

(Realistically it’s closer to 90%, but everything in my house right now is 6'7”. Parents, you get it )

Let’s be honest.

Most builders, physios, marketers, consultants and accountants out there aren’t that great.
You know it. I know it.
We just forget sometimes.

They look busy, post nice things, maybe undercut your quote and still win the job, but if you look under the hood, they’re missing the ingredients that actually build great businesses:

1. No love. They don’t love their clients, their team, or the work.
2. No pride. They don’t obsess over doing it properly, only getting it done.
3. No long game. They chase quick wins while you’re building legacy.

Those invisible factors are your edge.
They compound. They separate the good from the bad.

So remember:

- Who you are
- What you’re building
- Why you started

Keep your standards high, your systems sharp and your people aligned.

At $3m with the right team, management and processes, you can build real stability and play the long game. Next stop is $5m and leading leaders.

The good ones always win in the end.
Just look at the All Blacks, Whittakers or Icebreaker.

If you’re doing $1m - $3m and want help to check the plans for the future of your business, drop me a message and we can organise a free consult.

No hard sell. Just clarity through all the chaos that is running a business in 2025.