Before You Chase $3m… Read This - Profit Tip #22 of 99

I often hear owners say:

“I just need to get to $3m or $5m and the business will work.”

Sometimes that’s true.

But often the business would work perfectly well at $2.5m.

If the margins were right.

If the delivery structure was efficient.

If the systems were solid.

Scaling a broken structure is scaling chaos.

Fix the middle of the P&L first.

Then scale.