“Costs Go Up Every Year. Your Prices Should Too.”

I've worked with owners whose prices hadn't moved in three years while every input cost went up.

They knew the maths wasn't working. They kept finding reasons not to have the conversation.

What actually happened when they finally raised rates: most clients didn't flinch. A few asked. One or two shopped around.

The ones who pushed hardest were almost always the lowest-margin, highest-maintenance relationships. Losing them improved the business.

Costs up 5%, prices flat: margin drops 5%. On a $1.5m business at 15% net margin that's $75k gone quietly.

Once a year. Scheduled. Not reactive. That's how the businesses that keep strong margins do it.

When did you last formally review your prices?

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