“Stop Asking How To Get More Jobs. Ask Who.”

Small jobs and large jobs take roughly the same initial sales effort.

Same first conversation. Same proposal. Same onboarding.

But the revenue per client is completely different. And so is the repeat purchase rate.

A lot of businesses doing over $1m are stuck because they're doing high volumes of small one-off jobs. The effort is real. The ceiling is low.

The shift is a targeting question. Not who needs what you sell. Who already needs more of what you sell, regularly, and has the budget to match.

Same product. Same team. Different target. Completely different trajectory.

What size client are you actually targeting right now?