"Wonky Margins Are The Silent Killer Of Trade Businesses."
I was reviewing job data with a client recently.
Margins ranged from 25% to 66%.
There was even one job at a loss.
Most owners think this means pricing is wrong.
Usually it means pricing is not a system.
It is intuition.
And intuition breaks under pressure.
Especially when the pipeline looks thin.
So people price to win work.
Not to protect margin.
The fix is not just raising prices.
The fix is building structure into quoting.
Examples:
• Minimum margin rules
• Complexity multipliers
• Variation fees
• Tiered quoting options
• Monthly margin reviews
Once pricing becomes a system, margins stabilise.
And when margins stabilise, profit climbs quickly.
Sometimes without doing a single extra job.
Profit does not usually hide in more sales.
It hides in better structure.
#profit #businessgrowth