"Stable Revenue Is a Design Problem."

Revenue volatility is one of the most expensive problems a service business can have. And most owners are trying to fix it the wrong way.

$55k one month. $28k the next. Owner stressed in February, relieved in March, stressed again in April.

Most owners treat it as a lead generation problem. Get more clients, smooth out the dips.

Usually it's not a lead problem. It's a model problem.

When most of your revenue comes from one-off projects that start and finish, you rebuild the pipeline from scratch every month. The work is real. The system is missing.

The businesses with stable revenue aren't necessarily better at marketing. They've structured their offers so a portion of what they do recurs. Retainers. Maintenance agreements. Ongoing service relationships.

Even getting 30% of revenue onto some kind of recurring base changes the feel of the business. The floor is there. The panic at the start of each month mostly isn't.

What percentage of your revenue right now is genuinely recurring?

Follow me for more profit generating reminders and tips.