Planning For The Seasonal Downturn - Profit Tip #5 of 99

I knew my quiet period was coming.
But knowing and planning aren’t the same thing.

When a downturn hits without preparation profit leaks everywhere.

Discounting to keep work flowing.

Taking on low margin clients.

Team utilisation dropping.

Cash running tighter than it needs to.


Seasonality isn’t the enemy….. Lack of preparation is.

1. Use slow seasons to build capacity, sharpen systems, strengthen pipelines and get ahead.

2. Plan your cash, workload and activity around the pattern not in reaction to it.

If your seasonal dip still catches you by surprise it’ll cost you more than you think.